- Lack of Great Content – Your site may contain an in-depth company history, tons of product pages and killer promotional copy. However, although this type of content may be good for generating sales, it is often not enough for link building. Linkable content must be unique and relevant to your product or service niche. Even if you feel as though you have nothing to add to what others have already said, it is worthwhile to offer your perspective on the subject or organize existing content from others into a searchable collection.
- The Wallflower Effect –Sites that take a backseat to the network of sites on the Internet do not receive as many links as others simply because they go unnoticed. Although it is time consuming, social media is a great tool for drawing attention to your site. Investing some time in developing more Twitter followers and Facebook fans can work wonders when it comes to link generation. Guest posting on blogs is another great way to add additional links so reach out to people in your network and offer to write a post for their blogs.
- Technical Problems –Technical issues can be a huge stumbling block to link-building. No one wants to link to sites that are slow to load, have error messages or contain annoying pop-ups. Cleaning up these errors can not only increase your chances of obtaining links, but also boost your site’s organic search engine rankings.
- Poor Appearance or Usability – A poorly-designed or disorganized site can deter others from linking. Make a good first impression on visitors by creating a clean, well-designed site that clearly identifies the purpose of your business. Be sure to avoid using bright backgrounds, flashing text or hard-to-read fonts.
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